Tuesday, 20 July 2010
Now I want to point out that this is actually a magazine and not a promo brochure trying to look like a magazine. There are some extra pages showing their work, but there are 36pp of solid editorial, including an excellent article by Adrian Carroll - "Is Apple killing design?"
Now from a paper point of view it does break my personal three paper rule, which is "never use more than three materials in a job unless there's a really good reason" In this case there is a good reason because of the way the materials have been broken up to work with specific subjects and the gloss coated as half page width dividers etc. To give you a quick run through, Cover: Omnia 280gsm Text: Brand X FSC, Starfine White 115gsm, Redeem 100% Recycled (also for the wrap) and Concorde Pure Brilliance 135gsm.
The print, which I have to say is excellent, is by Hay Nisbet Press in Glasgow.
Design was by everyone at D8! ...but I worked specifically with Stephen Cappello on the project - and thank you for the lovely note...
Posted by Justin Hobson 20.07.2010