Monday, 12 July 2010

NEW PRODUCT LAUNCH

As most regular readers will know, I don't run this blog to 'flog' our papers and I rarely shamelessly plug our products ...but I'm going to now!  This is a launch of a new product range which we have put into stock called SHIRO. We are now the UK distributor of this new range from Italian manufacturer FAVINI. We have some spanky new swatches (below) and a mailer will be going out soon.
Favini is a paper mill based in Italy in Vicenza near the city of Venice. They have taken a lead in the utlisation of non wood pulps since the early 1990’s and they are the manufacturers of the SHIRO range. The complex issues of ecology and the environment have assumed an overwhelming importance for Favini over the last few years influencing manufacturing, quality and product development policies. The mill is pictured above and the paper machine is pictured below.
SHIRO is a range of environmentally friendly papers that is produced using carbon neutral electrical energy. It’s a total eco solution containing three different ranges each unique within their own environmental values.
The range is ideal for businesses with strong environmental policies and combines the very best paper-making innovation using renewable non-tree biomass, recycled waste and carbon neutral electrical energy. There are three papers in the SHIRO range: Alga Carta – Tree Free – Echo Recycled

SHIRO - Alga Carta
Alga Carta is a paper manufactured using polluting alga harvested from the Venice lagoon, combined with FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution. The algae must be harvested to maintain the lagoon's eco-balance (circa 5,000 tonnes of wet algae is removed annually). The algae (seaweed) is used partly as pulp replacement but mainly as a filler and this accounts for its unusual smooth feel and the random specks.


SHIRO - Tree Free
Tree Free is a naturally different paper that uses fibres from annual plants such as bamboo, cotton or bagasse – it is made with 100% non-tree fibres – it is a naturally different paper – no trees!



SHIRO – Echo
Echo is the highest quality bright white and natural recycled paper. It’s made from 50% Post Consumer Waste (PCW) combined with 50% FSC virgin fibres. There are two shades, a bright White and a Natural and the weight range is from 90gsm up to 300gsm


Anyway that's the end of the commercial break!  - If you would like a swatch, drop me an e-mail: justin@fennerpaper.co.uk and as I mentioned earlier, there will be a mailing going out very soon...

Posted by Justin Hobson 12.07.2010

2 comments:

  1. Blogs are so informative where we get lots of information on any topic. Nice job keep it up!!
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  2. It's ok to plug - most of us like paper-talk I'm sure. This paper is truly lovely by the way folks.

    ReplyDelete

Thanks for your comment! If I like it, I'll add it on. Cheers J