Tuesday, 2 July 2013

Jobs from the past - Number 45

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2008.

Mission - Case studies
Mission is leading independent PR and marketing agency with an enviable client list. They commissioned design consultants, &Smith, to create a flexible solution for their self-promotional communications.
&Smith developed a series of individual case study booklets that are also broadsheets enabling Mission to build a bespoke portfolio. The design incorporates repeating Ms of their identity with a subtle number identifier (white reversed out) on each cover.
Each booklet unfolds to reveal a project description and press coverage results, before unfolding once again to reveal a full colour campaign image - and this is where the material comes in! Part of the requirement was that the project description/press coverage pages should have a "newsprinty" or "scrapbook" type feel. However this was a little at odds with the amazing images that they had to work and which appear when you open out the broadsheet! The paper chosen is our Redeem 100% Recycled in 100gsm which is a natural looking recycled products, but as you can see from these pictures, it prints amazingly! ...although that's in no small part due to the quality of original and the printer.  

As you can see from the large images on the open broadsheet, they are exquisite and they look absolutely brilliant on this paper. The size of each booklet is 220x170mm, folding out to 440x 510mm.
Design is by &Smith. Creative directors are Rachel Smith and Dan Bernstein.
The superb print (and the finishing is good too - no buckling on the folds) was handled by Gary Bird at Gavin Martin.
Posted by Justin Hobson 02.07.2013

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