Thursday, 18 July 2013

The Lakes by yoo

This is a beautiful brochure for a luxury development of second homes. The Lakes is a private estate set amongst 650 acres of idyllic Cotswold countryside. The project is a joint venture between developer The Raven Group and property design experts yoo.
The Lakes is an gated community where nature and design work in harmony to provide the ultimate rural retreat and lifestyle and it was important that the brochure projected these values and assets.

The brochure size is 210x270mm, landscape and is perfect bound with a 48pp text printed on Omnia 150gsm.The striking commissioned photography has reproduced brilliantly on the Omnia whilst not losing the tactility and natural uncoated feel that was required. The look and feel is a confident piece of literature, not some "glossy property brochure"...
Art direction and design is by London based agency Bold & Bold. It is worth pointing out that this exquisite brochure was only part of this project. As well as the literature, there is the website and an extensive press and on-line advertising campaign which all tied together. Creative directors are Emily Bold and Phil Bold.
Printing is by CPI Colour.
Posted by Justin Hobson 18.07.2013

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Thanks for your comment! If I like it, I'll add it on. Cheers J