Tuesday, 5 September 2017

The Wardian

Wardian London is a residential-led development under construction on the Isle of Dogs, London from Eco World-Ballymore and designed by architect firm Glenn Howells. The scheme consists of two skyscrapers and groundworks were started in 2015. Upon completion, expected to be in 2019, Wardian London will be one of the tallest residential developments in London and the UK.

This property brochure is not really a brochure at all - it is an amazingly produced, sumptuous case-bound book.

The size of the book is 320x245mm, portrait. It is case-bound with an 18mm spine and the text is section sewn 
 
The introduction 'flysheet' is actually a series of flysheets setting the scene of this development where each apartment has it's own 'sky garden' and the emphasis is on plants and the seasons.
There are 8pp of these 'flysheets' in both the front and back and they are printed on our lovely Offenbach Bible 60gsm  - just look at the print result, it's truly amazing, just remember this is a 60gsm sheet of uncoated paper! ...it just feels beautiful.
The majority of this 126pp book is printed on our Omnia 120gsm.The reason that Omnia was chosen is because it would beautifully reproduce the photography with the rich greens of the gardens, solid colours and dark photography and most importantly feel special - with the reproduction that you would expect on a silk or gloss but with a natural tactile uncoated feel.
Click on images to enlarge
There are six chapters within the book. Each of the chapters is preceded by a 'tip in' featuring a pen and ink illustrations of the type of plants studied by Nathaniel Ward after whom the development is named.
The size of the 'tip in' is 230x162mm and printed on our Astralux 90gsm which is a 1 sided cast coated paper. The illustration is printed on the uncoated side with the credit being printed in one colour on the reverse (glossy) side.
Throughout the publication there are 14 half pages which are 162mm wide. The dividers highlight particular features of the development as you can see below...
Click on images to enlarge
The below image shows the half page titled 'Natural Fragrances'. As you can see the half pages sit in these wonderfully luxurious spreads without disruption, they enhance the experience for the reader.
 The book is printed Offset litho throughout in CMYK plus a metallic gold pantone 'special' ink. This is the other very good reason that Omnia was chosen for this project. On most traditional uncoated papers, metallic inks can look flat and gold can just look a bit brown, but as I hope the below image demonstrates, the metallic gold type really does look metallic on Omnia.

Another feature is the use of gloss UV varnish. Unlike most uncoated products, you can successfully gloss UV varnish on Omnia (with a single hit) and it works really well - as you can see in the below pic...
This is a very effective and subtle use of gloss UV varnish.
For the floorplans there is also a 'throw- out'. Printed solid black plus the metallic gold keylines and type.
Click on images to enlarge
The book is beautifully bound, section sewn and neat black headbands and a divider ribbon.
Click on images to enlarge
This is an exquisitely produced book which using a great choice of materials does convey all the special features and luxury that this development offers. Design is by Made Thought.

Print production is by Push based in London. The quality of reproduction on the different materials and the excellent binding and attention to detail has simply got to be seen to be believed, it is a truly stunning job.

I'm sure that you can tell from the way that I've written about this project that this really is a special piece of print - it's one of those rare projects where all those elements that go into producing a piece of literature (concept/design/illustration/photography/print/paper/finishing etc) come together and combine to produce the most superlative result.
http://www.push-print.com/
Posted by Justin Hobson 05.09.2017

No comments:

Post a Comment

Thanks for your comment! If I like it, I'll add it on. Cheers J