Friday, 2 March 2018

Jobs from the past - Number 101

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by. Here is a project from eight years ago...

Bally A/W 2010 collaboration with CSM
In 2009 BALLY tasked fifteen students from Central Saint Martins to submit designs for women's footwear. Challenged to create designs with high editorial value while maintaining Bally's heritage of exquisite craftsmanship. The selected students would have their work developed at the brand's workshops in Switzerland and Italy. 

This is the mailer piece produced to showcase the selected designs by Estefania Cortes Hawker, William Hendry Charles Youssef. 
Click on images to enlarge
It is an 8pp concertina format, size145x215mm, folding out to 580mmx215mm. Below shows a birds eye view of the format...
The publication is printed on our Marazion Ultra 90gsm. This is a lightweight paper with a matt coating but which has an amazing bulk, tactile feel and excellent opacity for 90gsm. It feels just right for this project, because it just flops and sits nice and flat.
Click on images to enlarge
The below image shows both sides spread out side by side...
The material is perfectly chosen with the Marazion Ultra having a lightweight, matt look and feel but with the images reproducing beautifully with great clarity and detail as you can see from the detail image below...
Design and art direction is by the in house creative team at Bally. Print is by Push printers based in Bermondsey, London.
Posted by Justin Hobson 02.03.2018

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