Showing posts with label YCN. Show all posts
Showing posts with label YCN. Show all posts

Thursday 25 September 2014

YCN Professional Awards

Yesterday evening I was lucky to be at the YCN Professional Awards party at Shoreditch House...
YCN, which originally launched as the Young Creative Network in 2001 with their renowned student awards has evolved and is now a membership group under the title You Can Now (YCN). The student awards are still alive and well but YCN introduced the Professional Awards which reflected the membership's work and achievements. This year there were 21 awards given.

I was kindly invited by Design by St, who won the 'Design for Print award' for the 26 Characters project, printed using Colorset 120gsm and Offenbach Bible 60gsm and printed by Push. I wrote about this project earlier in the year: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/05/26-characters.html
L-R above are Stef Bushell, Tom Pollard, Steve Fenn from Design by St and Laura Hunter. Steve is holding the very heavy, shiny, golden and impressive award, pictured below.

http://owenrichards.co.uk/
You can read more about the individual award winners here: http://www.ycn.org/awards/news/906-our-ycn-awards-winners-for-2014
Danny Kirk from Push with Tom Pollard - and below is Danny's face reflected in the award ...a true reflection of his role in the project!
Thanks to Design by St for inviting me, to YCN and Nick Defty for being such excellent and generous hosts and Shoreditch House for providing such an excellent venue.
 
https://www.shoreditchhouse.com/
Posted by Justin Hobson 25.09.2014

Thursday 14 March 2013

The Spirit of Arsenal


This is a lovely piece of print produced for Arsenal Football Club. It's the Commemorative Stadium Tour Guidebook, so if you are lucky enough to go for a tour around the Emirates stadium, this may well be the book that you decide to buy as a memento.

The roots of the club go back as far as 1886 and the 60,000 seat stadium is the latest development in the club history. What is refreshing about this piece of literature is that it is so completely different to the normally glossy, colour saturated A4 brochures which are the normal staple of visitor attractions. This has a beautiful quality and confidence about it. 

 The size is 210mm square and is perfect bound. The 4pp cover is on our Colorset Ash 270gsm (100% recycled) and is simply printed in two colours offset litho, embellished with hot foil blocking in an opaque matt red foil just giving it an understated quality.
The 64pp text is printed offset litho in CMYK throughout on our StarFine, White 130gsm which is an uncoated with a good bulk but you wouldn't describe it either as toothy or smooth! - a very good quality uncoated paper, which as you can see, has reproduced the images extremely well and the solid black looks excellent.
 
Design is by YCN Studio and the Art Director on the project was Alex Hunting - and you can have a look at their spanky new studio website which was only launched this week: www.ycnstudio.com
 
Printing, including the excellent foiling, is by Sussex based Pureprint.
www.pureprint.com
Posted by Justin Hobson 14.03.2013

Monday 8 October 2012

Ideas Illustrated Magazine issue 5

The fifth issue of Ideas Illustrated magazine has been published by YCN. It has been re-designed and has a new editorial focus. Issue 5 takes the theme of luck as a starting point and presents a mix of content aimed at those in the business of creativity and ideas - from the history of the Michelin Man to the future of the penal system.

"An idea a day keeps the sack away" is one of the smart points" (aka helpful advice) by advertising legend
John Hegarty that made me laugh (...and also, think!)
The magazine is printed on a combination of materials which really work with the content. The cover is on our Omnia 200gsm (nice and lightweight, thereby retaining the magazine feel), the text is a mixture of StarFine White 115gsm and our high gloss coated, Concorde Pure Brilliance 115gsm for the photographic spreads which require ink lift (see below spread)

...and in the interests of unbiased posting (!) there is also a section, printed on Cyclus Offset 100gsm.


The creative team at YCN on the project is as follows: Editor is Nick Defty, Art Director is Alex Hunting and the Staff Writer is Thomas J Hughes. This magazine looks and feels fantastic - the design, content and materials and quality of the print all working really well together.
 
 
Ideas Illustrated is published quarterly by YCN Ltd. Print is by Push.
 
Posted by Justin Hobson 08.10.2012

Thursday 10 November 2011

London 2016

This is a fascinating and beautifully produced book commissioned by leading international property consultancy, Knight Frank to visually communicate their predictions for London's commercial property market, in a project titled 'London 2016'.

Five years doesn't seen too far away, but the invitation to their September conference is worded as follows:
"In 2006, no one owned an iphone, Lehman Brothers' market capitalisation was $40 Billion and Bear Stearns' was $20 Billion, Iceland had a triple A credit rating, Twitter signed up it's 50th tweeter in July - think how different the world will be in five years time..."
(...that makes you think!)

Knight Frank commissioned London based agency YCN to produce the conference collateral, including this specially produced book to be given as a take-home pieces for select clients detailing the company's view of London in five years time.

The size of the book is 185x245mm, portrait. It is printed on SHIRO Echo, White (100% recycled) which has a "natural" off white shade and works well with the illustration and text. The book is made using two text weights 160gsm for the three throw-out pages and 100gsm for the main text made up of 45 "French Folded" sections.
The casebound book is covered in dark grey bookcloth and is hot foil blocked in silver.
All the text is "French Folded" as you can see below:
The creative team at YCN on the project is as follows:
Project Director: Alex Ostrowski
Art Direction & Design: Alex Hunting
The text features illustrations by Samuel Green and infographics by Chris Clarke
...and particularly remarkable (other than the paper, of course!) is that the job has been printed digitally by Pureprint on an HP Indigo press and the result is just superb. The solid colours alone compete with the quality achievable with offset litho. Simon Cooper at Pureprint handled the project.
 ...and a lovely touch is the rubber stamp used to personalise and number each of the 150 copies:
http://www.knightfrank.co.uk/
http://agency.ycnonline.com/
http://agency.ycnonline.com/people/portfolio/samuel-green/
http://www.chris-clarke.co.uk/
www.pureprint.com
Posted bu Justin Hobson 10.11.2011