This is a really simple but effective look book for a Spring/Summer collection for fashion retailer Whistles.The size is 127x180mm and the format is 14pp and is made up by a long concertina which concertinas into a "Roll Fold" which in effect forms the front and back cover. Because of the bulk of the material, a parallel crease forms a very effective 4mm "spine".
Printed on Omnia 320gsm.
Art Direction is by Partner+Partner. Art Director is Chris Simmonds.
http://www.whistles.co.uk/http://www.partnerandpartner.co.uk/
Posted by Justin Hobson
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Thanks for your comment! If I like it, I'll add it on. Cheers J