St. Barth Map

Sibarth, is one of the largest villa rental companies on the exclusive Caribbean island of St. Barth. KesselsKramer, who have studios in Amsterdam, London and Los Angeles conducted a total rebrand. KK developed a strategy based on the fact that Sibarth were the first villa company established on the island, and the only one run exclusively by people who live on St. Barth. KK emphasised this with a new campaign theme: 'Our Island. Your Way', new logo, website, editorial content and films. 

As part of the print collateral, they produced this map of the island... 

Click on images to enlarge

The finished size of the map is 160x120mm, which folds out to 320x480mm. It is not a regular map-fold, as you can see from the picture above, after folding up the front cover, you are faced with two 60mm flaps which meet in the middle, which neatly leads you into the content...

Below shows the inside of the map laid out flat.

Below shows the outside, with the map of Gustavia, the capital, on the right hand side.

Click on images to enlarge

The map is beautifully illustrated by French illustrator Cassandre Montoriol.

The paper used is our Alga Carta from FAVINI chosen because it was in keeping with the sustainable concerns of the island. Alga Carta is manufactured partly using algae harvested from the fragile marine areas, combined with recycled and FSC certified fibres. Algae blooms in abundance in certain areas, clogging up the flow of water in lagoons and endangering the eco-balance of the area.

The map is printed on Alga Carta, White 120gsm and the 53mm wide 'belly-band on 160gsm. If you aren't familiar with Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:

Design is by KesselsKramer, London and the Art Director is Tash Ingall and producer is Tialda Lublink. It is printed offset litho by Park Communications in London and my thanks to Gareth John for sending me file copies.

www.sibarth.com

http://www.kesselskramer.com/

https://www.cassandremontoriol.com/

https://www.parkcom.co.uk/

Posted by Justin Hobson 11.10.2021

Alga Carta - updated range

It was in October 1995 that we were first appointed as the exclusive distributors for Alga Carta from the Favini paper mill in Italy. Favini pioneered the use of alternative fibres in the 1990's and Alga Carta was their flagship brand, which even got a mention on BBC Tomorrow's World on television here in the UK!

The range has now been refreshed and the mill have produced these lovely new swatches...

Alga Carta is manufactured partly using algae (seaweed)  harvested from the fragile marine areas, combined with FSC certified fibres. Algae blooms in abundance in certain areas, clogging up the flow of water in lagoons and endangering the eco-balance of the area.

Images showing the Algae and the dredging of Algae from the Venice lagoon

As you can see from the image below, the paper has specks which are visible in the sheet and is actually micronized algae - which contains Chlorophyll. Unlike other papers with inclusions, these specks are less noticeable and doesn't affect images or interfere with type so much. 

Click on images to enlarge

To complete the story of sustainability, Alga Carta is recyclable, biodegradable and made using EKOenergy from a hydro electric power station. Alga Carta carries the FSC™ certification, even though like the name implies it has no impact on forests.

It is available in two shades, White and Ivory. If you would like one of these lovely new swatches, please email me: justin@fennerpaper.co.uk

https://www.favini.com/gs/en/

Posted by Justin Hobson 17.08.2021

World Environment Day

Today is World Environment Day. This event is the United Nations day for encouraging worldwide awareness and action to protect our environment. Since it began in 1974, the event has grown to become a global platform for public outreach that is widely celebrated in over 100 countries. Above all, World Environment Day is the "people's day" for doing something to take care of the Earth. That "something" can be local, national or global. It can be a solo action or involve a crowd.

What better day for me to show the wide range of recycled and environmentally friendly papers in our range...

If you'd like to have an intro to the range or just have a chat about recycled papers, give me a call or drop me an email: justin@fennerpaper.co.uk

Posted by Justin Hobson 05.06.2021

NEW PRODUCT LAUNCH

As most regular readers will know, I don't run this blog to 'flog' our papers and I rarely shamelessly plug our products ...but I'm going to now!  This is a launch of a new product range which we have put into stock called SHIRO. We are now the UK distributor of this new range from Italian manufacturer FAVINI. We have some spanky new swatches (below) and a mailer will be going out soon.

Favini is a paper mill based in Italy in Vicenza near the city of Venice. They have taken a lead in the utlisation of non wood pulps since the early 1990’s and they are the manufacturers of the SHIRO range. The complex issues of ecology and the environment have assumed an overwhelming importance for Favini over the last few years influencing manufacturing, quality and product development policies. The mill is pictured above and the paper machine is pictured below.

SHIRO is a range of environmentally friendly papers that is produced using carbon neutral electrical energy. It’s a total eco solution containing three different ranges each unique within their own environmental values.

The range is ideal for businesses with strong environmental policies and combines the very best paper-making innovation using renewable non-tree biomass, recycled waste and carbon neutral electrical energy. There are three papers in the SHIRO range: Alga Carta – Tree Free – Echo Recycled

SHIRO - Alga Carta

Alga Carta is a paper manufactured using polluting alga harvested from the Venice lagoon, combined with FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution. The algae must be harvested to maintain the lagoon's eco-balance (circa 5,000 tonnes of wet algae is removed annually). The algae (seaweed) is used partly as pulp replacement but mainly as a filler and this accounts for its unusual smooth feel and the random specks.

SHIRO - Tree Free

Tree Free is a naturally different paper that uses fibres from annual plants such as bamboo, cotton or bagasse – it is made with 100% non-tree fibres – it is a naturally different paper – no trees!

SHIRO – Echo
Echo is the highest quality bright white and natural recycled paper. It’s made from 50% Post Consumer Waste (PCW) combined with 50% FSC virgin fibres. There are two shades, a bright White and a Natural and the weight range is from 90gsm up to 300gsm

Anyway that's the end of the commercial break!  - If you would like a swatch, drop me an e-mail: justin@fennerpaper.co.uk and as I mentioned earlier, there will be a mailing going out very soon...

http://www.favini.com/

Posted by Justin Hobson 12.07.2010