Showing posts with label Google. Show all posts
Showing posts with label Google. Show all posts

Tuesday 6 September 2016

An Evening With Vint Cerf

Yesterday evening I had the pleasure of attending a talk in London by Dr Vinton Cerf. Widely known as one of the "Fathers of the Internet".  Cerf is the co-designer of the TCP/IP protocols and the architecture of the Internet along with his colleague, Robert E. Kahn. As a Vice President of Google, he contributes to global policy development and the continued spread of the internet. The lecture was at Stationers' Hall in London and hosted by three city of London Livery companies including the Stationer's Company.
The hall was packed to capacity. Vint Cerf is an excellent speaker, injecting his talk with personal anecdotes and humour. He fears that future generations will have little or no record of the 21st Century as we enter what he describes as a digital Dark Age. "Even if we accumulate vast archives of digital content, we may not actually know what it is” His concerns about archiving our digital age are many and he is spending much time looking into the problem and the possible solutions. He outlined many of the issues whilst introducing those people and institutions who are also trying to address the problem of archiving the internet.

When pontificating about the current best way to preserve information for the future, he said "best to print it on some good quality paper and store it in good conditions" (I've paraphrased the remark) - an interesting comment in this day and age.

The lecture was excellent and left the audience all wondering for the future....
https://stationers.org/

Readers may also be interested to read the article I wrote previously about a paper mill in Finland that has been converted to a data farm by Google!
Posted by Justin Hobson 06.09.2016

Friday 13 February 2015

Will we be able to see our digital present in the future?

Vice president of Google, Vint Cerf has stated that he is concerned that today's digital files, may not be retrievable in the future. His comments were made at the annual meeting of the American Association for the Advancement of Science in San Jose.

He fears that future generations will have little or no record of the 21st Century as we enter what he describes as a digital Dark Age. "Even if we accumulate vast archives of digital content, we may not actually know what it is”

You can read the article and hear the BBC interview here:
http://www.bbc.co.uk/news/science-environment-31450389

It goes without saying that we shouldn't overlook the value of print and paper which has stood the test of time for hundreds of years, ensuring that we can pass on history and knowledge published at the time it actually occurred. Certainly worth remembering that when a client says what an "important project it is" - that it's a great time to get them to commit to print - even if it's done as a pdf/web/usb etc. as well ...and get them to make their mark in history!

You may also remember I wrote previously about a paper mill that has been converted to a data farm by Google in Finland:
 
Posted by Justin Hobson 13.02.2015

Tuesday 11 March 2014

From paper mill to shopping mall!

Regular readers of this blog will be aware that the paper industry has been going through a very hard time in recent years and the manufacturing sector which is "heavy industry" has suffered with mill closures and the resulting job losses. Last year, I wrote about the paper mill in Finland which has been converted into a Google datacentre:
http://justinsamazingworldatfennerpaper.blogspot.co.uk/2013/01/from-paper-to-data.html

Aticarta in Pompeii - the derelict factory building
I recently came across another interesting and creative solution for what to do with a redundant paper mill, this time in Italy. The "Aticarta" paper mill is based just outside the historic and ancient city of Pompeii. Founded in 1927 the mill manufactured cigarette and filter papers, which is a specialist area of paper manufacturing. The holding company also had production at another site and so sadly, the Aticarta mill was closed in 2005.

Subsequently a co-operative including the regional government and regeneration agency purchased the site with a bold plan to regenerate the buildings as a retail destination with particular emphasis on making the project as sustainable as possible.

The former paper factory has been transformed into a modern integrated shopping centre, over two levels with 120 retail units, 12 food/restaurant outlets and 2,000 parking places. The whole project is focussed on sustainability, integration with the environment and the surrounding historic ruins and the use of  energy efficient technologies. The shopping areas and galleries, are cooled by 26 reversible Roof-Top units installed on the roof which maximize energy efficiency and compliments the sustainable development of the whole project.
Building work started in 2010 and was completed in 2012. There is 30,000m2 of space employing over 150 people.
It's an interesting and innovative solution to use a redundant factory in an environmentally sound way, especially in such a sensitive, historical cultural area as Pompeii.

...and I hope you enjoyed reading about it.
 
Posted by Justin Hobson 11.03.2014


Thursday 24 January 2013

...from paper to data!

Below is a picture of a paper mill or rather, it's a picture of what was once a paper mill.
In what seems like a strange twist of fate with a healthy dollop of irony, Google acquired Stora Enso’s Summa paper mill in Hamina, Finland, in 2009. The paper mill which used to produce 350,000 tonnes of newsprint and magazine paper, had suffered persistent losses and with a downturn in demand, the  long-term profitability prospects were poor.
Using the pre-existing infrastructure of the mill, Google bought the site to estabish a state of the art data center. The large site sits on the beautiful Baltic Sea and is able to use untreated sea water, piped through a pre-existing tunnel, to cool the servers naturally. This natural cooling, together with large volumes of cheap electricity and green energy sources makes this former paper mill an ideal place to convert into a server farm.
With the paper machines removed, rows upon rows of servers - data is the product now.
Last summer, Google announced Phase II with a further €150 million investment. This will involve the restoration and conversion of an Alvar Aalto-designed machine hall. Interestingly, Alvar Aalto (1898-1976) is the Finish born architect and designer who ranks alongside Le Corbusier, Mies van der Rohe and Frank Lloyd Wright in the modernist movement, so an important piece of Architectural history is also being preserved.

So what can we make of this? Well one thing it highlights is that just because something appears on the internet, it doesn't mean that there is no cost and no impact on the environment.

Ironically Google have just launched a "Go Paperless" campaign in 2013: http://www.paperless2013.org/
and perhaps unsurprisingly, there's been a bit of an anti Google backlash:
http://www.twosides.info/UK/Verdigris-urges-print-and-paper-industries-to-Go-Google-less

So if you have a client that says "Oh, I'll put it on my website because it saves paper and that's better for the environment" maybe get them to think again and look at these articles.

http://www.google.co.uk/about/datacenters/locations/hamina/
http://en.wikipedia.org/wiki/Alvar_Aalto
http://www.storaenso.com/
http://www.twosides.info/
Posted by Justin Hobson 24.01.2013