Showing posts with label Hatch Interiors. Show all posts
Showing posts with label Hatch Interiors. Show all posts

Monday 10 December 2018

Hatch Interiors - Lyon Square

Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. London agency 400 to created the Hatch Interiors brand identity a few years ago and this piece of collateral is for a development in Harrow called Lyon Square.
The finished size is 210x118mm and the format is a 12pp roll fold, which folds out to 210x700mm. Hopefully you can see the way it works from the 'birds eye' picture below:
It is printed on our Marazion Ultra 170gsm, chosen because of it's good bulk and printability. At 170gsm it is around 190microns thick, which takes a crease really well but would still fold out well and not feel too rigid - there's always a danger with roll folds in particular that they become too clunky if the weight is too heavy.

It is printed offset litho in CMYK and hot foil blocked with a black gloss foil on the front cover.
To effectively demonstrate the way it works, the pictures below, show how it rolls out page by page...

Opening spread:
 ..folding out to
Click on images to enlarge
 Below shows it fully folded out to the 700mm width
 ...and the below image shows the reverse side:
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample!
 
You can see from the detail shot below, that the reproduction of the interiors is excellent:
Below is a detail showing the hot foil blocking in a gloss black foil on the front cover. 
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Andrew Pitchford

Print and finishing is by Dylan Hughes at All About Print.

www.hatchinteriors.co.uk
www.400.co.uk
Posted by Justin Hobson 10.12.2018

Thursday 31 July 2014

Hatch Interiors

Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. Established over 15 years ago, Hatch commissioned London agency 400 to create a new Hatch Interiors brand identity. This brochure is their first piece of print with the new identity and forms a key part of their new suite of marketing materials.
David Coates, designer on the project at 400, wrote the following words: 'Hatch wanted their new brochure to demonstrate a confidence, elegance and sophistication that truly reflects the values of the company and the products and services that they provide. 400 therefore used a combination of Starfine and Marazion Ultra papers, with fore-shortened pages for the inside spreads and a black foil blocked cover to give the identity and brochure the desired impact.'

Size of the brochure is 210x148mm (A5 portrait) and is saddle stitched.
As you can see from the 'birds eye' picture above, the brochure has five short pages which allow text information to interact and overlay the photography of the interiors.
There is a 4pp cover on a dark grey board from that other Hull based, paper merchant! The text is 16pp on Marazion Ultra 150gsm combined with 12pp on StarFine Natural 115gsm - most of which are short pages, except one (below). The Marazion Ultra is printed offset litho in CMYK and the StarFine Natural is printed Offset litho in just one special pantone grey.
Marazion Ultra on left - StarFine Natural on right
It is a beautiful project with lovely well considered production values which give the publication a confident quality. Nice touches, such as the black wire used for the saddle stitching, works superbly with the hot foil blocked cover with a gloss black foil.
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is David Coates.

Print and finishing is by London printer Push.

www.hatchinteriors.co.uk
www.400.co.uk
www.push-print.com
Posted by Justin Hobson 31.07.2014