Showing posts with label Made Thought. Show all posts
Showing posts with label Made Thought. Show all posts

Monday 6 November 2017

Wardian - East Tower

Wardian London is a residential-led development under construction on the Isle of Dogs, London from Eco World-Ballymore and designed by architect firm Glenn Howells. The scheme consists of two skyscrapers and groundworks were started in 2015. I wrote about the main book here in September and this is the accompanying brochure containing the floorplans.

Size of the brochure is 320x240mm, portrait and is saddle stitched with black wires. The 4pp cover is hot foil blocked in metallic gold foil on Racing Green 270gsm, from that other, well known, Hull based paper merchant!

The 4pp flysheet sets the scene of this verdant development where each apartment has it's own 'sky garden' and the emphasis is on plants and the seasons.
The 'flysheets' appears through the front and back and it is printed on our lovely Offenbach Bible 60gsm, an amazing print result on a 60gsm sheet of uncoated paper! ...it just feels beautiful.
The 44pp text is printed on our Omnia 120gsm. The reason that Omnia was chosen for the main book is because it would beautifully reproduce the photography with the rich greens of the gardens, solid colours and dark photography and most importantly feel special.
The same goes for this floorplans book. Rich solid blacks against large areas of white, looks and feels special.
Printed offset litho throughout in CMYK plus metallic gold ink, which as you can see from the image below, actually looks gold....
The black solids are deep black allowing the metallic gold to really pop.
...a nice touch is the use of the black wire on the saddle stitches
Design is by Made Thought with print by Push based in London. 

As with the main book that I wrote about, this brochure also features fantastic quality reproduction and a wonderful combination of different materials with excellent binding and attention to detail. Yet another truly stunning job.

http://www.wardianlondon.com/
Posted by Justin Hobson 06.11.2017

Tuesday 5 September 2017

The Wardian

Wardian London is a residential-led development under construction on the Isle of Dogs, London from Eco World-Ballymore and designed by architect firm Glenn Howells. The scheme consists of two skyscrapers and groundworks were started in 2015. Upon completion, expected to be in 2019, Wardian London will be one of the tallest residential developments in London and the UK.

This property brochure is not really a brochure at all - it is an amazingly produced, sumptuous case-bound book.

The size of the book is 320x245mm, portrait. It is case-bound with an 18mm spine and the text is section sewn 
 
The introduction 'flysheet' is actually a series of flysheets or end-papers, setting the scene of this development where each apartment has it's own 'sky garden' and the emphasis is on plants and the seasons.
There are 8pp of these flysheets/end-papers in both the front and back and they are printed on our lovely Offenbach Bible 60gsm  - just look at the print result, it's truly amazing, just remember this is a 60gsm sheet of uncoated paper! ...it just feels beautiful.
The majority of this 126pp book is printed on our Omnia 120gsm.The reason that Omnia was chosen is because it would beautifully reproduce the photography with the rich greens of the gardens, solid colours and dark photography and most importantly feel special - with the reproduction that you would expect on a silk or gloss but with a natural tactile uncoated feel.
Click on images to enlarge
There are six chapters within the book. Each of the chapters is preceded by a 'tip in' featuring a pen and ink illustrations of the type of plants studied by Nathaniel Ward after whom the development is named.
The size of the 'tip in' is 230x162mm and printed on our Astralux 90gsm which is a 1 sided cast coated paper. The illustration is printed on the uncoated side with the credit being printed in one colour on the reverse (glossy) side.
Throughout the publication there are 14 half pages which are 162mm wide. The dividers highlight particular features of the development as you can see below...
Click on images to enlarge
The below image shows the half page titled 'Natural Fragrances'. As you can see the half pages sit in these wonderfully luxurious spreads without disruption, they enhance the experience for the reader.
 The book is printed Offset litho throughout in CMYK plus a metallic gold pantone 'special' ink. This is the other very good reason that Omnia was chosen for this project. On most traditional uncoated papers, metallic inks can look flat and gold can just look a bit brown, but as I hope the below image demonstrates, the metallic gold type really does look metallic on Omnia.

Another feature is the use of gloss UV varnish. Unlike most uncoated products, you can successfully gloss UV varnish on Omnia (with a single hit) and it works really well - as you can see in the below pic...
This is a very effective and subtle use of gloss UV varnish.
For the floorplans there is also a 'throw- out'. Printed solid black plus the metallic gold keylines and type.
Click on images to enlarge
The book is beautifully bound, section sewn and neat black headbands and a divider ribbon.
Click on images to enlarge
This is an exquisitely produced book which using a great choice of materials does convey all the special features and luxury that this development offers. Design is by Made Thought.

Print production is by Push based in London. The quality of reproduction on the different materials and the excellent binding and attention to detail has simply got to be seen to be believed, it is a truly stunning job.

I'm sure that you can tell from the way that I've written about this project that this really is a special piece of print - it's one of those rare projects where all those elements that go into producing a piece of literature (concept/design/illustration/photography/print/paper/finishing etc) come together and combine to produce the most superlative result.
http://www.push-print.com/
Posted by Justin Hobson 05.09.2017

Friday 18 March 2011

Adidas Women Techfit SS11

This is an interesting and different piece which uses unusual materials and format. This lookbook was the result of an interesting project where their new generation of TechFit (TM) garments were developed with female athletes but also teamed up with the Staatsballet in Berlin, who have been testing this apparel since 2009 and that formed the focus and subject for this new lookbook. 
In keeping with the lightweight nature of the actual garments, the material chosen for the 36pp text is our lightweight Offenbach Bible 60gsm. Interestingly the piece is a self cover but it has a 6pp insert printed in litho silver on black board, saddle stitched in the middle which protrudes 20mm at the top (with the title) - see right and below - and which holds a disc - interesting stuff, actually having the cover, effectively in the middle not on the outside!

Design is by Made Thought and photography by Ben Ingham.
Print was handled by Team Impression and they have made a lovely job of it, right down to the black wire on the saddle stitches - very nice.
...and thank you to Simon Bucktrout at Team for sending me a copy.

Posted by Justin Hobson 18.03.2011

Friday 24 December 2010

Adidas F/W 2010

This is the latest collection of Adidas 'Training clothes' with the Fall/Winter 2010 collection. It is a pair of brochures, Mens and Womens and as I'm sure you can see from the images, they are beautiful pieces of literature using vibrant punchy colours.

Art Direction, design and production is by Made Thought. The superb photography is by Andrea Spotorno. I can't say too much more about it - look at the images below, they speak for the job...
Womens:
Below pic shows the clever 6pp, a slit holding the CD in the fold:
...and this is the Mens:
Each brochure is a 4pp cover with a 44pp text, saddle stitched. There is a loose 6pp insert which list the international distributors and which cleverly holds a CD and this is held in place with a white elasticated loop - a clever idea and really well executed. Size is 275x200mm portrait and it's printed on Marazion Ultra which gives it that dead matt/flat look but with great reproduction. Cover is 300gsm, text is 150gsm and 6pp insert is 300gsm. Print is by Push.

http://www.adidas.com/
http://www.andreaspotorno.com/
http://www.madethought.com/
http://www.push-print.com/
Posted by Justin Hobson 24.12.2010