Showing posts with label Matthews the Printers. Show all posts
Showing posts with label Matthews the Printers. Show all posts

Tuesday 25 April 2017

Fuller's Menu

Fuller's Brewery has been brewing fine ales for the past 170 years at their Griffin Brewery and they also have several of their own pubs. The food and beverage menus for these pubs has been printed on our Flora range of papers.
The menus are A4 (297x210mm) portrait printed in three colours offset litho, including a metallic gold ink. They are a gatefold design, so they can stand up on their own , but when open, show an A3 size spread...
Click on images to enlarge
Inside spread...
Image showing the outside, open flat...
If you aren't familiar with Flora, it is a part recycled paper (with FSC accreditation) with natural, deliberately visible, inclusions and fibres. It has a tactile, rough feel and has a character all of it's own! Below is detail showing the inclusions:
Click on images to enlarge
This menu is printed on Flora Anice 240gsm and print is by Matthews in London.

https://www.fullers.co.uk/
http://www.matthews-printers.co.uk/
Posted by Justin Hobson 25.04.2017

Tuesday 6 January 2015

Jobs from the past - Number 63

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Metropolitan Hotel Brochure
2007 & 2009
This is definitely one of the most luxurious looking brochures that I have had the pleasure of being involved with over the years - it has an amazingly opulent feel which is almost entirely due to the cover.

The Metropolitan is a boutique hotel on London's Park Lane and is one of the international Como hotel group. The hotel has 144 rooms and suites and an exclusive COMO Shambhala spa and wellness centre.

The brand colour of the Metropolitan is a chocolate brown. Flockage Litho was the material chosen for the cover of the brochure to give the cover an extravagant, velvety feel.
The size of the brochure is 270x210mm, portrait. It has a 24pp text printed on a gloss paper (printer's house stock) but the cover is on Flockage Litho 300gsm. For those not familiar with Flockage, it is a flocked paper and board range with a soft feel that really does feel like velvet. The standard material is white and you can print (offset litho) onto it - either solid colour or CMYK images, no problem. The flock coating is on one side and the reverse has an uncoated finish.
Where the material used for the cover of this brochure differs is that on discussion with the printer, the flocked side was being printed in a single colour, the chocolate brand colour. Thanks to Tony Fenner's discussion with the printer about how the job was being produced, we were able to have a special making of the board produced using a self-coloured flock, it happened that there was a standard fiber colour close to the shade required ( ...this also saved money on overs and make ready sheets!)

On the outside cover, the logo is simply hot foil blocked in matt white foil, which looks beautiful.
Below are images of the text pages with beautiful photography by Martin Morrell.
The reason that the cover board needed to be the litho print quality as opposed to the Flockage Colours (which is not litho printable) is because the inside front and back covers were printed.
Above and below show the solid colour and reversed out type printed on the inside back cover.
The brochure is section sewn and has a spine thickness of 4mm.
Art direction and design is by Rashna Mody-Clark, who is a London based designer who has many years experience in editorial and print design. Print is by Matthews the Printers, based in Chingford. It was first printed in 2007 and re-printed on the same materials in 2009.

Thanks to Linda at the Metropolitan for sending me some file copies.
http://www.comohotels.com/metropolitanlondon
www.rashnamodyclark.com
www.matthews-printers.co.uk
Posted by Justin Hobson 06.01.2015